Season’s Beatings: Black Friday Deals Turn Holiday Shoppers into Crazed Animals

Shoppers vie for copies of video games at a Black Friday sale at a Wal-Mart Stores Inc. store in Mentor, Ohio, U.S., on Thursday, Nov. 24, 2011. Retailers are pouring on the discounts to attract consumers grappling with 9 percent unemployment and a slower U.S. economic expansion than previously estimated. Photographer: Daniel Acker/Bloomberg via Getty Images

At least six people were shot during Black Friday sales events this year in the U.S., including two brothers outside a Macy’s in New Jersey, and another man who was killed over a parking spot at a Walmart in Reno, Nevada.

Desmond Cottman, 21, was shot multiple times and pronounced dead early Friday morning outside the Hamilton Mall in Atlantic County, New Jersey. Cottman had recently become a father and was a member of the U.S. Air National Guard. His brother, 26-year-old Shadi Cottman, was shot in the leg during the same altercation.

In Reno, a Walmart shopper was shot to death just minutes after Black Friday doorbusters began Thursday night. Police said the victim was gunned down in a road rage incident that escalated into a dispute over a parking spot. The shooter — described as a black man in a dark-colored Toyota with damage to the side windows and brake lights — fled the scene.

There have been at least 9 deaths and 102 injuries linked to Black Friday sales events since 2006, according to the Daily Mail. Among the most shocking casualties:

What does it say about us as consumers, who are willing to fight like starved dogs to save a few bucks on crap we don’t need? The retailers surely deserve their share of the blame, as many (especially Walmart) seem to purposely create situations in which customers are provoked into rioting over discounted merchandise. The more chaos they create, the more of an “event” it becomes, the higher the retailer’s profits. It’s an absurd phenomenon driven by the lowest form of ravenous consumerism.

Imagine a Thanksgiving where the only thing you’re fighting for is the last piece of pumpkin pie, and instead of standing around a freezing parking lot waiting for doors to open, you’re camped out in front of a fire with your loved ones. It’s a novel concept, but give it a try – stay home, spend less, bring back the holidays and put more value on what really matters. After all, ‘tis the season.

Source: CNN